NOV 7, 2013

Classic Citroen advertising through the years

When Citroen was first founded in 1919 by Andre-Gustave Citroen it quickly pioneered the modern concept of creating a sales and service network to complement the motor car. Citroen’s classic cars like the DS and the Traction Avant have stood the test of time and are still driven today by enthusiasts and classic car lovers. The advertising campaigns that lead to Citroen’s global popularity also left a lasting legacy. In this blog we’re going to take a look at a few of the best Citroen posters from the past...

This is an image taken from the 1963 brochure for the Citroen 2CV. It pictures 7 people enjoying a journey in the vehicle, each one exclaiming “la liberté!” or “freedom!”

(Image source: http://www.citrobe.org)

Below is an advert from 1973 for the Citroen DS. It is a simple shot of the vehicle, with captions that highlight the car’s special features such as concealed air intakes, low bonnet and curved windscreen. The DS was revolutionary for its time, and is still as comfortable to drive today as many modern cars!

(Image source: http://www.citroenet.org.uk)

This advert for the iconic 2CV states that when travelling flat out at 71.5mph the 2CV can overtake a Ferrari Mondial which is travelling at 65mph. The ad also points out that the 2CV does indeed have just as many wheels as a Rolls Royce, and is just a fraction of the price! It then goes on to point out that the 2CV has more boot room than a Porsche, with up to 30 cubic feet!

(Image source: http://www.pinterest.com/pin/475129829407372328/)

This 1984 advertising campaign for the Citroen 2CV cleverly compares the vehicle to a steady and reliable tortoise! The poster text reads

“It’s not all bad being a tortoise. They do live to a very old age.they suffer few mechanical breakdowns. They have a very poor appetite for consuming petrol. They’re not, as we know, the swiftest of creatures. But need we remind you of the story of the tortoise and the hare?”

(Image source: http://www.pinterest.com)

Created on 7th November 2013
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